{
  "version": "1.0",
  "total": 100,
  "note": "Twelve items. Score each honestly - a generous score helps nobody. Most first-pass profiles land in the 30s and 40s.",
  "items": [
    {
      "id": "headline",
      "points": 12,
      "full_marks": "States who you help and what changes for them, carries one piece of proof, and is not the job title. Uses the 220 characters, not 60."
    },
    {
      "id": "about_open",
      "points": 10,
      "full_marks": "First two lines - everything visible before 'see more' - name the reader's problem. No 'passionate about', no third-person bio, no opening with your own name."
    },
    {
      "id": "about_body",
      "points": 10,
      "full_marks": "Written to one person in second person: their problem, what you do, one number as proof, what to do next. Under 1,400 characters."
    },
    {
      "id": "featured",
      "points": 8,
      "full_marks": "Three items: best-performing post, a proof asset, and the way to contact you. Nothing empty, nothing stale."
    },
    {
      "id": "banner",
      "points": 6,
      "full_marks": "One line of positioning and one way to reach you. Not the default gradient, not a stock skyline."
    },
    {
      "id": "photo",
      "points": 6,
      "full_marks": "Face fills roughly 60% of the frame, eyes visible, shot in the last two years, background not distracting."
    },
    {
      "id": "current_role",
      "points": 10,
      "full_marks": "One line of scope, then two to three outcome bullets with numbers. Duties are not outcomes."
    },
    {
      "id": "experience_depth",
      "points": 8,
      "full_marks": "Last two roles detailed, everything older than ten years compressed to a single line each."
    },
    {
      "id": "skills",
      "points": 6,
      "full_marks": "Top three skills are the three you want to be hired for and are endorsed. The other 47 are noise."
    },
    {
      "id": "recommendations",
      "points": 8,
      "full_marks": "At least three received in the last two years, each naming a specific outcome rather than character."
    },
    {
      "id": "activity",
      "points": 10,
      "full_marks": "Posted or commented in the last seven days. An empty activity feed reads as an abandoned profile."
    },
    {
      "id": "contact",
      "points": 6,
      "full_marks": "Custom URL, a working email or booking link in contact info, and the same handle as your other platforms."
    }
  ]
}