{
  "report": {
    "title": "灵序智能 GEO 综合实施方案",
    "company": "灵序智能",
    "website": "https://example.com/",
    "scenario": "匿名化 B2B SaaS 示例，用于验证 GEO 综合实施方案 skill 的标准输出结构和四格式报告。",
    "language": "中文简体",
    "date": "2026-05-21",
    "output_basename": "lingxu-cn-yao-geo-execution-roadmap"
  },
  "target_platforms": [
    "DeepSeek",
    "豆包",
    "千问",
    "Kimi",
    "元宝"
  ],
  "executive_summary": [
    "灵序智能示例用于验证报告结构、项目包拆解、国内平台适配和四格式生成能力。",
    "90 天计划围绕页面技术、内容矩阵、标题体系、知识库、外部证据和监测闭环展开。",
    "该示例不代表真实客户数据，所有指标均为匿名化测试口径。"
  ],
  "diagnosis_bridge": {
    "items": [
      {
        "finding": "AI 答案能识别品牌名称，但缺少产品边界和证据来源。",
        "translation": "先建设品牌事实页、产品线事实卡和来源台账。"
      },
      {
        "finding": "高频购买问题缺少中文场景化答案。",
        "translation": "围绕选型、价格、实施、案例和风险建立内容矩阵。"
      }
    ]
  },
  "north_star_metrics": [
    {
      "metric": "品牌推荐率",
      "baseline": "待采样",
      "target_30d": "完成基线",
      "target_60d": "提升 15%",
      "target_90d": "提升 25%",
      "owner": "增长负责人"
    },
    {
      "metric": "被引用率",
      "baseline": "可引用来源不足",
      "target_30d": "来源台账上线",
      "target_60d": "核心断言 80% 有来源",
      "target_90d": "核心断言 95% 有来源",
      "owner": "内容负责人"
    },
    {
      "metric": "答案准确率",
      "baseline": "待采样",
      "target_30d": "建立事实卡",
      "target_60d": "错误率低于 15%",
      "target_90d": "错误率低于 8%",
      "owner": "客户交付负责人"
    }
  ],
  "project_packages": [
    {
      "name": "页面技术",
      "goal": "提升核心页面可抓取、可理解和可抽取能力。",
      "inputs": [
        "官网页面",
        "产品资料"
      ],
      "owner": "技术负责人",
      "deliverables": [
        "事实页",
        "FAQ Schema"
      ],
      "acceptance_metrics": [
        "核心断言有来源",
        "页面无排版溢出"
      ],
      "dependencies": [
        "知识库"
      ],
      "tasks": [
        {
          "task": "上线品牌事实页",
          "steps": [
            "整理事实卡",
            "添加来源链接"
          ],
          "owner": "技术负责人",
          "deliverable": "品牌事实页",
          "acceptance": "事实卡不少于 10 条",
          "dependency": "来源台账"
        },
        {
          "task": "补充 FAQ 结构化数据",
          "steps": [
            "抽取高频问题",
            "发布 FAQ"
          ],
          "owner": "技术负责人",
          "deliverable": "FAQ Schema",
          "acceptance": "20 个 FAQ 上线",
          "dependency": "内容矩阵"
        }
      ],
      "priority": "P0",
      "resource_budget": "技术 1 人 + 内容 0.5 人；预算中；优先核心事实页、产品线页、FAQ 结构化数据。"
    },
    {
      "name": "内容矩阵",
      "goal": "覆盖核心购买问题和场景答案。",
      "inputs": [
        "问题库",
        "销售记录"
      ],
      "owner": "内容负责人",
      "deliverables": [
        "场景页",
        "对比页"
      ],
      "acceptance_metrics": [
        "核心问题覆盖率 80%"
      ],
      "dependencies": [
        "标题体系"
      ],
      "tasks": [
        {
          "task": "建立问题库",
          "steps": [
            "聚类问题",
            "标记优先级"
          ],
          "owner": "内容负责人",
          "deliverable": "问题库",
          "acceptance": "不少于 60 题",
          "dependency": "诊断摘要"
        },
        {
          "task": "生产场景页",
          "steps": [
            "撰写答案",
            "绑定来源"
          ],
          "owner": "内容负责人",
          "deliverable": "场景页",
          "acceptance": "上线 12 篇",
          "dependency": "知识库"
        }
      ],
      "priority": "P1",
      "resource_budget": "内容 2 人 + 编辑 1 人；预算中；优先高意向问题和场景页。"
    },
    {
      "name": "标题体系",
      "goal": "提升标题与自然问法的匹配度。",
      "inputs": [
        "问题库"
      ],
      "owner": "编辑负责人",
      "deliverables": [
        "标题库",
        "H1/H2 规范"
      ],
      "acceptance_metrics": [
        "每个核心问题至少 2 个标题候选"
      ],
      "dependencies": [
        "内容矩阵"
      ],
      "tasks": [
        {
          "task": "制定标题规范",
          "steps": [
            "提取问法",
            "生成标题候选"
          ],
          "owner": "编辑负责人",
          "deliverable": "标题规范",
          "acceptance": "100 条标题候选",
          "dependency": "问题库"
        },
        {
          "task": "改写核心页面标题",
          "steps": [
            "改写 H1/H2",
            "移动端检查"
          ],
          "owner": "编辑负责人",
          "deliverable": "标题改造清单",
          "acceptance": "20 个页面完成",
          "dependency": "页面排期"
        }
      ],
      "priority": "P1",
      "resource_budget": "编辑 1 人 + 内容协作；预算低；与内容矩阵同步执行。"
    },
    {
      "name": "知识库",
      "goal": "建立品牌事实底座。",
      "inputs": [
        "产品资料",
        "客户案例"
      ],
      "owner": "产品市场负责人",
      "deliverables": [
        "事实卡",
        "术语表"
      ],
      "acceptance_metrics": [
        "事实卡 100% 标注来源"
      ],
      "dependencies": [
        "法务审核"
      ],
      "tasks": [
        {
          "task": "建设事实卡",
          "steps": [
            "整理事实",
            "标注来源"
          ],
          "owner": "产品市场负责人",
          "deliverable": "事实卡",
          "acceptance": "不少于 30 条",
          "dependency": "来源确认"
        },
        {
          "task": "建设术语表",
          "steps": [
            "统一产品词",
            "统一行业词"
          ],
          "owner": "产品市场负责人",
          "deliverable": "术语表",
          "acceptance": "不少于 50 个术语",
          "dependency": "内容审核"
        }
      ],
      "priority": "P0",
      "resource_budget": "产品市场 1 人 + 交付 0.5 人；预算低到中；优先事实卡和长文资料包。"
    },
    {
      "name": "外部证据",
      "goal": "补充第三方可信信号。",
      "inputs": [
        "媒体稿",
        "合作伙伴"
      ],
      "owner": "PR 负责人",
      "deliverables": [
        "信源清单",
        "证据型内容"
      ],
      "acceptance_metrics": [
        "新增 10 个可信信源"
      ],
      "dependencies": [
        "客户授权"
      ],
      "tasks": [
        {
          "task": "建立信源清单",
          "steps": [
            "筛选来源",
            "标记断言"
          ],
          "owner": "PR 负责人",
          "deliverable": "信源清单",
          "acceptance": "10 个来源",
          "dependency": "审核"
        },
        {
          "task": "发布证据型内容",
          "steps": [
            "撰写稿件",
            "回链官网"
          ],
          "owner": "PR 负责人",
          "deliverable": "证据内容",
          "acceptance": "6 篇内容上线",
          "dependency": "内容矩阵"
        }
      ],
      "priority": "P1",
      "resource_budget": "PR 1 人 + 法务按需；预算中到高；优先可验证第三方信源。"
    },
    {
      "name": "监测闭环",
      "goal": "建立基线、复测和修复机制。",
      "inputs": [
        "问题库",
        "采样表"
      ],
      "owner": "数据负责人",
      "deliverables": [
        "采样表",
        "复盘报告"
      ],
      "acceptance_metrics": [
        "90 天形成闭环复盘"
      ],
      "dependencies": [
        "平台账号"
      ],
      "tasks": [
        {
          "task": "建立采样机制",
          "steps": [
            "同题采样",
            "记录字段"
          ],
          "owner": "数据负责人",
          "deliverable": "采样表",
          "acceptance": "50 题三轮采样",
          "dependency": "问题库"
        },
        {
          "task": "建立复盘机制",
          "steps": [
            "归因错误",
            "回流 Backlog"
          ],
          "owner": "客户交付负责人",
          "deliverable": "复盘报告",
          "acceptance": "每月复盘一次",
          "dependency": "采样基线"
        }
      ],
      "priority": "P0",
      "resource_budget": "数据 1 人 + 增长 0.5 人；预算低；贯穿 90 天。"
    }
  ],
  "roadmap": [
    {
      "phase": "0-30 天快赢",
      "objective": "建立基线和事实底座。",
      "key_actions": [
        "完成采样",
        "上线事实页",
        "发布 FAQ"
      ],
      "deliverables": [
        "基线报告",
        "事实页"
      ],
      "acceptance": "50 题基线完成。"
    },
    {
      "phase": "31-60 天资产建设",
      "objective": "批量补齐内容和知识库。",
      "key_actions": [
        "上线场景页",
        "发布证据内容"
      ],
      "deliverables": [
        "内容矩阵",
        "知识库"
      ],
      "acceptance": "核心问题覆盖率 65%。"
    },
    {
      "phase": "61-90 天闭环优化",
      "objective": "复测和修复。",
      "key_actions": [
        "二次复测",
        "修复错误"
      ],
      "deliverables": [
        "复盘报告",
        "下一轮计划"
      ],
      "acceptance": "形成可复用闭环。"
    }
  ],
  "platform_actions": [
    {
      "platform": "DeepSeek",
      "focus": "逻辑与证据链",
      "question_clusters": [
        "选型",
        "对比"
      ],
      "actions": [
        "发布方法论页",
        "建立证据链"
      ],
      "assets": [
        "对比表",
        "事实卡"
      ],
      "acceptance": "答案能解释推荐理由。",
      "risk": "过期事实需复核。"
    },
    {
      "platform": "豆包",
      "focus": "口语化问题",
      "question_clusters": [
        "是什么",
        "怎么用"
      ],
      "actions": [
        "建设 FAQ",
        "改写口语标题"
      ],
      "assets": [
        "短问短答",
        "场景页"
      ],
      "acceptance": "口语问题覆盖率 80%。",
      "risk": "避免创作式夸大。"
    },
    {
      "platform": "千问",
      "focus": "可追溯引用",
      "question_clusters": [
        "官方来源",
        "产品能力"
      ],
      "actions": [
        "建立来源台账",
        "补齐结构化数据"
      ],
      "assets": [
        "来源台账",
        "FAQ Schema"
      ],
      "acceptance": "引用真实支持断言。",
      "risk": "引用需人工抽检。"
    },
    {
      "platform": "Kimi",
      "focus": "长文本研究",
      "question_clusters": [
        "深度研究",
        "方案设计"
      ],
      "actions": [
        "整理长文知识库",
        "前置事实摘要"
      ],
      "assets": [
        "资料包",
        "术语表"
      ],
      "acceptance": "关键事实不遗漏。",
      "risk": "避免信息埋在长文中部。"
    },
    {
      "platform": "元宝",
      "focus": "微信生态",
      "question_clusters": [
        "中文介绍",
        "案例"
      ],
      "actions": [
        "建设公众号专题",
        "官网回链"
      ],
      "assets": [
        "公众号文章",
        "视频号摘要"
      ],
      "acceptance": "Top 30 问题有微信内容承接。",
      "risk": "避免微信内容孤岛。"
    }
  ],
  "monitoring_plan": [
    {
      "item": "同题采样",
      "method": "五平台 50 题三轮采样。",
      "cadence": "第 1、45、90 天",
      "owner": "数据负责人",
      "acceptance": "字段完整率 95%。"
    },
    {
      "item": "错误复核",
      "method": "对照来源台账检查事实。",
      "cadence": "每两周",
      "owner": "客户交付负责人",
      "acceptance": "Top 10 错误进入 Backlog。"
    }
  ],
  "risk_plan": [
    {
      "risk": "事实错误",
      "trigger": "AI 答案误写产品能力。",
      "mitigation": "事实卡和来源复核。",
      "owner": "产品市场负责人",
      "acceptance": "错误率低于 8%。"
    },
    {
      "risk": "引用缺失",
      "trigger": "答案无来源或来源不支持断言。",
      "mitigation": "绑定来源台账。",
      "owner": "内容负责人",
      "acceptance": "核心断言 90% 有来源。"
    },
    {
      "risk": "平台波动",
      "trigger": "同题结果变化大。",
      "mitigation": "三轮采样并记录元数据。",
      "owner": "数据负责人",
      "acceptance": "报告标注波动范围。"
    }
  ],
  "source_basis": [
    {
      "id": "D-001",
      "claim": "匿名化示例诊断摘要。",
      "source": "内部测试输入",
      "url": "https://example.com/",
      "source_type": "内部测试/匿名示例",
      "evidence_level": "C 内部待授权",
      "last_checked": "2026-05-21",
      "freshness": "示例数据需替换为客户真实来源"
    },
    {
      "id": "R-001",
      "claim": "RAG 支持可检索知识资产建设。",
      "source": "Lewis et al., RAG",
      "url": "https://arxiv.org/abs/2005.11401",
      "source_type": "研究论文",
      "evidence_level": "A 公开研究依据",
      "last_checked": "2026-05-21",
      "freshness": "理论依据稳定，年度复核"
    }
  ],
  "analysis_dimensions": [
    {
      "dimension": "业务目标",
      "current_state": "目标聚焦线索增长、产品教育和行业权威，但缺少统一指标口径。",
      "gap": "销售、内容和技术团队容易各自优化，缺少共同北极星。",
      "action": "把品牌推荐率、被引用率、核心问题覆盖率、线索贡献纳入同一看板。",
      "acceptance": "每个目标有基线、30/60/90 天目标和责任角色。",
      "owner": "市场负责人"
    },
    {
      "dimension": "问题覆盖",
      "current_state": "已有产品、价格、对比、行业场景等问题。",
      "gap": "用户口语化问法、追问链路和平台差异标注不足。",
      "action": "建设 60-80 题问题库并标记意图、平台和资产。",
      "acceptance": "高意向问题覆盖率达到 80% 以上。",
      "owner": "增长负责人"
    },
    {
      "dimension": "品牌实体",
      "current_state": "品牌介绍和产品描述存在，但实体关系不完整。",
      "gap": "品牌、产品、场景、客户案例和证据之间缺少可抽取关系。",
      "action": "建立品牌事实卡和实体关系表。",
      "acceptance": "核心实体 100% 有定义、别名、来源和使用边界。",
      "owner": "产品市场负责人"
    },
    {
      "dimension": "页面技术",
      "current_state": "部分页面可抓取，但摘要、FAQ 和结构化数据不足。",
      "gap": "AI 抽取时容易遗漏关键结论。",
      "action": "改造核心页面首屏摘要、FAQ、Schema、目录锚点和来源字段。",
      "acceptance": "P0 页面全部通过抓取、移动端和表格不溢出检查。",
      "owner": "技术负责人"
    },
    {
      "dimension": "内容资产",
      "current_state": "有基础介绍文章，但场景化和对比内容不足。",
      "gap": "只生产文章不能支撑采购决策问题。",
      "action": "搭建场景页、对比页、FAQ、案例解读和术语表。",
      "acceptance": "60 天上线 30 个结构化答案资产。",
      "owner": "内容负责人"
    },
    {
      "dimension": "标题体系",
      "current_state": "标题偏品牌自述。",
      "gap": "和 AI 平台中的自然问题匹配不足。",
      "action": "建立问答式标题规范和标题候选库。",
      "acceptance": "每个核心问题至少 2 个标题候选。",
      "owner": "编辑负责人"
    },
    {
      "dimension": "知识库",
      "current_state": "销售资料、帮助中心和产品文档分散。",
      "gap": "长文本平台难以抽取稳定事实。",
      "action": "建立中文知识库资料包、事实卡、术语表和禁用表述。",
      "acceptance": "核心事实 100% 有来源或待确认状态。",
      "owner": "客户交付负责人"
    },
    {
      "dimension": "外部证据",
      "current_state": "外部媒体、合作伙伴和客户案例证据不足。",
      "gap": "推荐场景中的可信信号偏弱。",
      "action": "补充第三方来源、客户授权案例和合作伙伴证据页。",
      "acceptance": "新增 8-10 个可追溯外部信源。",
      "owner": "PR 负责人"
    },
    {
      "dimension": "平台适配",
      "current_state": "五个平台均为目标，但执行动作需要拆分。",
      "gap": "统一内容难以兼顾逻辑、口语、引用、长文和微信生态。",
      "action": "按 DeepSeek、豆包、千问、Kimi、元宝输出差异动作。",
      "acceptance": "五个平台均有问题簇、动作、资产和验收指标。",
      "owner": "增长负责人"
    },
    {
      "dimension": "监测治理",
      "current_state": "有复测意向，但缺少治理节奏。",
      "gap": "无法把指标变化回流到页面、内容和预算。",
      "action": "建立周会、双周采样复盘和月度决策会。",
      "acceptance": "每轮复测都有归因、修复项和下一轮预算建议。",
      "owner": "数据负责人"
    }
  ],
  "evidence_maturity": [
    {
      "claim_or_asset": "品牌定位、核心产品和适用客户。",
      "maturity": "A 官方来源",
      "source_status": "官网与产品页可验证。",
      "gap": "缺少标准中文事实卡。",
      "next_action": "整理品牌事实卡和来源台账。",
      "owner": "产品市场负责人"
    },
    {
      "claim_or_asset": "行业场景和功能优势。",
      "maturity": "B 第三方可验证",
      "source_status": "部分行业资料可交叉验证。",
      "gap": "对比维度和证据口径不统一。",
      "next_action": "建立同口径对比表。",
      "owner": "内容负责人"
    },
    {
      "claim_or_asset": "客户案例和效果数据。",
      "maturity": "C 客户/案例证据",
      "source_status": "需客户授权和数据口径确认。",
      "gap": "未授权案例不能公开发布。",
      "next_action": "区分公开案例和内部销售材料。",
      "owner": "PR 负责人"
    },
    {
      "claim_or_asset": "价格、交付周期和服务范围。",
      "maturity": "D 待补证",
      "source_status": "需要销售政策或报价口径确认。",
      "gap": "AI 答案容易生成未经确认的价格。",
      "next_action": "建立可公开价格说明和禁用表述。",
      "owner": "销售负责人"
    },
    {
      "claim_or_asset": "保证被 AI 平台引用或保证排名提升。",
      "maturity": "E 禁用表述",
      "source_status": "无法验证。",
      "gap": "违反 GEO 方法边界。",
      "next_action": "统一改为提升可发现性、可验证性和可抽取性。",
      "owner": "客户交付负责人"
    }
  ],
  "resource_budget": [
    {
      "item": "事实底座与来源台账",
      "priority": "P0",
      "resource_level": "产品市场 1 人、内容 1 人。",
      "budget_level": "低。",
      "timing": "0-30 天",
      "tradeoff": "先做高置信事实，低证据素材进入待确认。",
      "owner": "产品市场负责人"
    },
    {
      "item": "基线采样与复测",
      "priority": "P0",
      "resource_level": "数据 1 人、增长 0.5 人。",
      "budget_level": "低。",
      "timing": "0-90 天",
      "tradeoff": "先做 50 题基线，再扩展问题库。",
      "owner": "数据负责人"
    },
    {
      "item": "核心页面改造",
      "priority": "P0",
      "resource_level": "技术 1 人、内容 0.5 人。",
      "budget_level": "中。",
      "timing": "0-60 天",
      "tradeoff": "优先 P0 页面，低流量页面后置。",
      "owner": "技术负责人"
    },
    {
      "item": "内容矩阵生产",
      "priority": "P1",
      "resource_level": "内容 2 人、编辑 1 人。",
      "budget_level": "中。",
      "timing": "31-90 天",
      "tradeoff": "优先高意向问题，科普内容后置。",
      "owner": "内容负责人"
    },
    {
      "item": "外部证据建设",
      "priority": "P1",
      "resource_level": "PR 1 人、法务按需。",
      "budget_level": "中。",
      "timing": "31-90 天",
      "tradeoff": "优先可验证信源，不做弱证据宣传。",
      "owner": "PR 负责人"
    }
  ],
  "governance_plan": [
    {
      "cadence": "每周执行会",
      "participants": "市场、增长、内容、技术、交付",
      "decision": "确认 P0 资产进度、阻塞项和责任人。",
      "inputs": "任务清单、上线记录、审核状态。",
      "outputs": "周行动清单和风险项。",
      "escalation": "P0 任务延期超过 5 个工作日。"
    },
    {
      "cadence": "双周采样复盘",
      "participants": "数据、增长、内容、交付",
      "decision": "判断平台答案变化和修复优先级。",
      "inputs": "五平台采样结果、事实错误表、引用记录。",
      "outputs": "归因表、修复 Backlog、下一轮问题。",
      "escalation": "事实错误率高于 15% 或核心问题无品牌出现。"
    },
    {
      "cadence": "月度预算复盘",
      "participants": "CEO/市场负责人、增长、内容、技术、交付",
      "decision": "调整预算、人力和下一月优先级。",
      "inputs": "北极星指标、线索贡献、产能和风险。",
      "outputs": "预算建议和路线图更新。",
      "escalation": "核心指标连续两轮无改善或预算超出 20%。"
    }
  ],
  "data_acquisition": {
    "mode": "匿名示例数据 + 真实项目导入模板",
    "can_fetch_real_data": "当前 Lingxu 样例是匿名化演示，不代表真实客户；真实项目可接入用户提供的诊断、官网来源、平台采样表、CRM 和案例授权材料。",
    "public_source_policy": "真实项目优先官网、官方文档、资质页面、媒体报道和可追溯第三方来源；匿名样例只展示字段结构。",
    "platform_sampling_policy": "五个平台采样需由用户授权账号或人工采样表导入，本示例不声称已有真实平台答案。",
    "verified_at": "2026-05-21"
  },
  "real_data_plan": [
    {
      "data_need": "品牌官网与产品事实",
      "current_status": "匿名示例未绑定真实官网。",
      "acquisition_method": "真实项目中抓取官网、产品页、帮助中心和资质页。",
      "source_requirement": "客户官方页面或客户确认的资料包。",
      "freshness_rule": "30 天复核；产品和价格 14 天复核。",
      "owner": "产品市场负责人",
      "acceptance": "核心事实 100% 有来源或待确认状态。"
    },
    {
      "data_need": "国内 AI 平台采样基线",
      "current_status": "示例不包含真实平台答案。",
      "acquisition_method": "导入 DeepSeek、豆包、千问、Kimi、元宝同题采样表。",
      "source_requirement": "采样表包含平台、时间、账号、问题、答案、引用和事实错误字段。",
      "freshness_rule": "7-14 天复测。",
      "owner": "数据负责人",
      "acceptance": "每题至少 3 轮采样，字段完整率 95% 以上。"
    },
    {
      "data_need": "客户案例与效果数据",
      "current_status": "示例仅说明流程，未使用真实客户案例。",
      "acquisition_method": "收集客户授权案例、合同允许范围和统计口径。",
      "source_requirement": "客户授权材料、公开案例或内部批准记录。",
      "freshness_rule": "发布前复核授权和数据口径。",
      "owner": "PR 负责人 + 法务负责人",
      "acceptance": "未授权案例不进入对外报告。"
    },
    {
      "data_need": "CRM 线索与转化数据",
      "current_status": "示例未接入 CRM。",
      "acquisition_method": "由用户导入脱敏 CRM、UTM、销售跟进和表单数据。",
      "source_requirement": "用户授权系统导出，敏感字段脱敏。",
      "freshness_rule": "月度复盘。",
      "owner": "销售运营负责人",
      "acceptance": "能区分 GEO 相关线索、不可归因线索和待验证线索。"
    }
  ]
}