Marketing Skills for Claude Code

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want Claude Code (or similar AI coding assistants) to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.

Built by Corey Haines. Need hands-on help? Check out Conversion Factory — Corey's agency for conversion optimization, landing pages, and growth strategy.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, Claude Code can recognize when you're working on a marketing task and apply the right frameworks and best practices.

Available Skills

Skill	Description	Triggers
ab-test-setup	Plan and implement A/B tests	"A/B test," "split test," "experiment"
analytics-tracking	Set up tracking and measurement	"tracking," "GA4," "GTM," "events"
competitor-alternatives	Competitor comparison and alternative pages	"vs page," "alternative page," "[X] vs [Y]"
copy-editing	Edit and polish existing copy	"edit this copy," "review my copy," "copy sweep"
copywriting	Write or improve marketing copy	"write copy," "rewrite," "headlines," "CTA copy"
email-sequence	Build email sequences and drip campaigns	"email sequence," "drip campaign," "nurture"
form-cro	Optimize lead capture and contact forms	"form optimization," "lead form," "contact form"
free-tool-strategy	Plan engineering-as-marketing tools	"free tool," "calculator," "lead gen tool"
launch-strategy	Product launches and feature announcements	"launch," "Product Hunt," "feature release"
marketing-ideas	140 SaaS marketing ideas and strategies	"marketing ideas," "growth ideas," "how to market"
marketing-psychology	70+ mental models for marketing	"psychology," "mental models," "cognitive bias"
onboarding-cro	Improve user activation and onboarding	"onboarding," "activation," "first-run experience"
page-cro	Conversion optimization for any marketing page	"optimize [page]," "CRO," "page isn't converting"
paid-ads	Create and optimize paid ad campaigns	"PPC," "Google Ads," "Meta ads," "paid media"
paywall-upgrade-cro	In-app paywalls and upgrade screens	"paywall," "upgrade screen," "feature gate"
popup-cro	Create/optimize popups and modals	"popup," "modal," "exit intent"
pricing-strategy	Design pricing, packaging, and monetization	"pricing," "tiers," "freemium," "willingness to pay"
programmatic-seo	Build SEO pages at scale	"programmatic SEO," "template pages," "pages at scale"
referral-program	Design referral and affiliate programs	"referral," "affiliate," "word of mouth," "viral"
schema-markup	Add structured data and rich snippets	"schema," "JSON-LD," "structured data"
seo-audit	Audit technical and on-page SEO	"SEO audit," "technical SEO," "not ranking"
signup-flow-cro	Optimize signup and registration flows	"signup optimization," "registration form"
social-content	Create and schedule social media content	"LinkedIn post," "Twitter thread," "social media"

Installation

Option 1: add-skill

Use add-skill to install skills directly:

# Install all skills
npx add-skill coreyhaines31/marketingskills

# Install specific skills
npx add-skill coreyhaines31/marketingskills --skill page-cro copywriting

# List available skills
npx add-skill coreyhaines31/marketingskills --list

This automatically installs to your .claude/skills/ directory.

Option 2: Claude Code Plugin

Install via Claude Code's built-in plugin system:

# Add the marketplace
/plugin marketplace add coreyhaines31/marketingskills

# Install all marketing skills
/plugin install marketing-skills

Option 3: Clone and Copy

Clone the entire repo and copy the skills folder:

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .claude/skills/

Option 4: Git Submodule

Add as a submodule for easy updates:

git submodule add https://github.com/coreyhaines31/marketingskills.git .claude/marketingskills

Then reference skills from .claude/marketingskills/skills/.

Option 5: Fork and Customize

Fork this repository
Customize skills for your specific needs
Clone your fork into your projects

Option 6: SkillKit

Use skillkit to install skills across multiple AI agents:

# Install all skills
npx skillkit install coreyhaines31/marketingskills

# Install specific skills
npx skillkit install coreyhaines31/marketingskills --skill page-cro copywriting

# List available skills without installing
npx skillkit install coreyhaines31/marketingskills --list

Usage

Once installed, just ask Claude Code to help with marketing tasks:

"Help me optimize this landing page for conversions"
→ Uses page-cro skill

"Write homepage copy for my SaaS"
→ Uses copywriting skill

"Set up GA4 tracking for signups"
→ Uses analytics-tracking skill

"Create a 5-email welcome sequence"
→ Uses email-sequence skill

You can also invoke skills directly:

/page-cro
/email-sequence
/seo-audit

Skill Categories

Conversion Optimization

page-cro - Any marketing page
signup-flow-cro - Registration flows
onboarding-cro - Post-signup activation
form-cro - Lead capture forms
popup-cro - Modals and overlays
paywall-upgrade-cro - In-app upgrade moments

Content & Copy

copywriting - Marketing page copy
copy-editing - Edit and polish existing copy
email-sequence - Automated email flows
social-content - Social media content

SEO & Discovery

seo-audit - Technical and on-page SEO
programmatic-seo - Scaled page generation
competitor-alternatives - Comparison and alternative pages
schema-markup - Structured data

Paid & Distribution

paid-ads - Google, Meta, LinkedIn ad campaigns
social-content - Social media scheduling and strategy

Measurement & Testing

analytics-tracking - Event tracking setup
ab-test-setup - Experiment design

Growth Engineering

free-tool-strategy - Marketing tools and calculators
referral-program - Referral and affiliate programs

Strategy & Monetization

marketing-ideas - 140 SaaS marketing ideas
marketing-psychology - Mental models and psychology
launch-strategy - Product launches and announcements
pricing-strategy - Pricing, packaging, and monetization

Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

Ideas for contributions:

Improve existing skill instructions or frameworks
Add new experiment ideas or best practices
Fix typos or clarify confusing sections
Suggest new skills (open an issue first to discuss)
Add examples or case studies

How to contribute:

Fork the repo
Edit the skill file(s)
Submit a PR with a clear description of what you improved

Skill File Structure

Each skill is a directory containing a SKILL.md file:

skills/
  skill-name/
    SKILL.md

The SKILL.md file follows this format:

---
name: skill-name
description: One-line description for skill selection
---

# Skill Name

[Full instructions for the AI agent]

License

MIT - Use these however you want.